Primark Press Day SS18

by Sophie Ross

S U M M E R . F E E L S . I N . N O V E M B E R

So yesterday my blogger babe Danielle and I went along to the Primark SS18 Press Event in London. We arrived just after 11am after some 15 minutes of wrong turns due to us both chatting and not watching where we were going haha.

Upon entering with were greeted with a colourful vinyl paradise! Each rail was popping with bright tones and fun materials. The room was decorated in such a summer-y way I instantly forgot about the freezing temperatures outside. We put our coats down and pulled our cameras out.

Upstairs had a large centre piece surrounded by 5 rails. Each rail contained a new trend for the SS18 collection. There was a huge hanging shoe display that was literally goals right now. From fluff, to perspex and sock boots, Primark definitely has you covered in the shoe department next year.

There was a whole rail for Bridal and Valentines day underwear which are guaranteed to set your partner or future hubbys pulses racing. The lace, satin and floral designs rival designer and are going to be a huge success upon launching.’

There seems to be a lot of mustard shades continuing into next year which is good news for those who are a huge fan of the colour. Stripes and distressed denim will also stay a hot trend.

Continuing downstairs we checked out the accessories, which are one of my favourite things for next summer. They are UNREAL! Tassel earings, diamante belts, fluffy bags and perspex sunnies in a rainbow of shades and styles to suit everyone.

To add to our fun day of photos, fashion chats and clothes we were also treated so some delicious and healthy bites from the Primark Pharmacy. A healthy pop up cafe at the back of the room. There was cute breakfast fruit pots and an insane selection for coffee. I had an activated charcoal blend which is good for detoxifying the skin and aiding digestion whilst Dan had a PINK, rose flavoured creamy blend (hers was literally a bloggers dream).

It was then time to play dress up! How fun is this jumper. It’s the saying of the moment and I can already see the insta photos in this next year. I also tried on this stunning floor length gown from the V-day collection and this gorgeous tassel denim jacket. I actually don’t own a denim jacket how bad is that haha. Tbh I rarely even wear jeans but I promise im getting better haha.

Before we headed off we headed back to the Pharmacy as sushi was served! YUM! There was vegan vegetable sushi rolls and a tofu option which were both delicious. We also got ourselves a juice this time. I chose a green cleanse one.

Overall it was an amazing display for Primark, they have come so far and really outdone themselves with this collection. The team is great at forecasting next years trends and they done a really good job with the layout of the event.

Thanks so much for having us and I cannot wait for the items to hit the stores!

Thank You

Love Sophie


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